Airbnb vs. Homeaway/VRBO: Which One Should You List Your Property On? BOTH!

Airbnb vs. Homeaway/VRBO: Which One Should You List Your Property On? BOTH!


hello hello youtube this is richard founder of short-term rental secrets .com and Airbnb super host. I named this channel short-term rental secrets because the same techniques and tools and methodology that I apply on Airbnb personally I also apply on home away which is the founder of VRBO and they do basically the same thing so I list on multiple sites I encourage you to as well and now let’s get into some of the things about VRBO in particular so VRBO stands for vacation rentals by owner and was launched in 1995 some twenty plus years ago and almost 15 or 20 years before Airbnb so they were definitely the first mover and they created this whole category you will of Home Sharing although nobody called it Home Sharing back then it tended to be much more second home or vacation home so people that had a spare place that they weren’t really using they might go ahead and rent it out for the week or something like that during spring break and that was a basic origin of VRBO so true to its origin it tends to do real well in second vacation home type locations and that’s largely because people are going there and used to renting so if you think about it if your family’s gone to the same place and wherever colorado to ski every single winter and you always rented a home on VRBO that’s the natural place where whoever is booking the trip is going to go to first now in many cases those exact same homes are on Airbnb and that’s the case for me but the newer generation that maybe never got started on VRBO might look on Airbnb and that’s why you want to list it there but if you’re appealing to people to come every single year and they’ve been doing so for a period of time chances are they’re going to be stuck in the routine of going to VRBO so my personal experience both as a guest end of the host I tend to like the user experience more on Airbnb and I think that’s probably the big thing that Airbnb does better it’s got a better user experience it’s a little slicker it’s got better video and the layout is better home away which is the parent of VRBO doesn’t do that quite as well they also have very different business model insofar as Airbnb charges a small percentage of the fee to the host and the guest VRBO also charges the guest of booking fee but they charge the host a flat rate they just move to that I think it’s 499 dollars for a year of listings whether you get zero bookings or a thousand bookings so if you’re not going to list a lot maybe that $500 annual fee is a deterrent and you can’t do it but conversely if you’re going to list and book a lot that could actually be really cheap relative to Airbnb the other thing about Airbnb versus VRBO or harmless we’ve got on Airbnb by design you’re sort of part of a community and what I mean by that is you’re expected to leave a review both the guest is going to leave a review as is the host and both parties know that going into it I still encourage you to ask for and ask for a five-star review but it’s pretty much sort of like understood that that happens on VRBO and HomeAway that’s not the case the review isn’t really part of the culture of the site and so as a consequence I probably get half the number of reviews on my properties and I also review about half the guests so I know home away in VRBO or addressing it they’re encouraging people and now I get emails reminding me hey you can review your guests but since it’s not part of that fabric or the culture even I don’t do it as much as I should and I really need to improve on I think the best practice for any post is doing a search for income is to list on multiple sites I personally use Airbnb I use home away which again is the parent of VRBO I’m looking at another one called booking .com which I understand is really serious for people that really want to do this a lot but the future is incredibly bright in fact Expedia the travel platform just bought home away last year for 3.9 billion dollars and if you fast-forward and think about what that means in all likelihood when you go to search Expedia for your flight and hotel in addition to being you know shown the Marriott and the Hilton and so on you’re probably going to start seeing VRBO listings on that Expedia page for you to consider so you definitely want to get started you want 5-star reviews you want as many of them as possible because if you were Expedia who would you show the brand new person with no listings and no stars and no trust or if you’re competing with the Hilton I’d rather show Richard the host with you know 37 five-star reviews so in the future there’s plenty of opportunity for multiple platforms to work and when you want to be on as many of them as possible I’m not brand loyal and you shouldn’t be either again I created this channel called short-term rental secrets not Airbnb secrets not VRBO secrets I don’t really care where the guest comes as long as they’re good quality people and they can take care of my place and they paid me the right amount so the goal of this channel is to have you increase the number of nights that you rent to whatever your desired number is and increase the amount that you get average nightly revenue in your pockets so don’t be brand loyal experiment it could be that there’s something in your little neck of the woods in England that owns that space keep your eyes open try anything again it’s a business so experiment in the meantime go ahead and leave your feedback in comments I really appreciate your time and interest like this video and subscribe because our goal here at short-term rental secrets is to make you a better host and put more money in your pocket thanks so much and have a great day thank you